About

I am a recent Advertising and Public Relations graduate with a strong desire to expand my knowledge of the industry. Through vigorous studying, I have achieved 2:1 and 1st class grades throughout all modules. In my first digital marketing role I have relished and excelled in writing website copy, creating compelling social media content, learning SEO techniques and analysing campaign results. I have a proven ability to transfer my organisational skills and result driven work ethic in a professional context.

Skills acquired:

  • Familiar with industry media planning resources (e.g. YouGov profiles)
  • Familiar with social media management tools (e.g. Hootsuit, Buffer)
  • Understanding of programmatic advertising and digital PR tools
  • Observing consumer behavior in standard consumer research settings
  • Campaign creation leveraging digital first strategies (AR/VR, programmatic, online PR)
  • Critical analysis of campaigns and other creative work
  • Familiar with start-up sector and communications challenges for start-up businesses
  • Development of written communications (Business documents, scripts, mission statements, etc.)
  • Public speaking techniques for pitching and basic media training for spokesperson roles
  • Familiar with Photoshop, Canva, Microsoft Office, Mailchimp, WordPress
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